E-niaga, terutama melalui Taobao, telah menjadi pendorong yang signifikan bagi sektor jasa di Tiongkok, yang kini menyumbang 56% dari PDB negara tersebut.
E-niaga telah menjadi semakin penting di Asia, terutama di Cina, di mana ia memberikan kontribusi yang semakin penting bagi sektor jasa, yang telah berkembang menjadi 56 persen dari total PDB. Taobao (bahasa Mandarin:; perkiraan terjemahan bahasa Inggris: "menggali harta karun" atau "berburu harta karun") adalah situs web belanja online dan platform e-niaga Tiongkok, yang berkantor pusat di Hangzhou, Tiongkok Timur. Didirikan oleh Alibaba Group pada tahun 2003.
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